In Pursuit of the Perfect Storm (Part 2):
Planning and Promoting a Book Launch and Signing
Guest Post by Karen Spafford-Fitz
In part 1 of “In Pursuit of the Perfect Storm,” Karen Spafford-Fitz described the planning and promotion that contributed to the success of her launches for Vanish. In part 2, Karen reflects on which steps were most effective.
In my previous post, I mentioned that several steps seemed highly effective while others did not appear to have a particular impact. But I am glad I undertook all of them. Each represents part of my personal learning curve in preparing for a book launch and signing.
And when planning my launches, my objectives further extended to promoting my book beyond the book launch. I wanted to place Vanish solidly in people’s minds such that they would remember it in the months ahead when book shopping for themselves and for the young readers in their lives. As a result, the steps that seemed only slightly effective in generating a strong turnout at my launches might have long-term benefits.
In the meantime, I suggest that authors connect with others whenever possible—at the dog park, at zumba classes, at block parties, at their children’s taekwondo classes and hockey games. And whenever possible, share the fact that you write children’s fiction. There is a good chance that you are the first children’s author they have met. They will probably want to know more. Tell them. I realize this is easier if you are extroverted; but hopefully it is not impossible even if you are more introverted.
As for me, I have put this challenge to myself: to broaden my reach personally and professionally by participating in more school visits and arts activities in the months ahead. I also plan to expand my social media practices in a manner that feels as genuine as possible. This combination of building trust face-to-face, along with further embracing the broad reach of social media, feels like a solid course of action. And while it may not create the absolute perfect storm when I am planning and promoting my next book launch, I am optimistic that it will be another positive step in that direction.
Visit Karen’s profile on Goodreads for author info and reader reviews.